Movement is what draws our attention. When you see something moving from the corner of your eye you're bound to move your head and look at it. "So in order to get the attention of customers I need to move my product around?" No, professional lighting designers know that the same effect can be achieved by moving lights. Put the spotlight on something and people can't resist looking. With moving light you can draw people's attention and direct their view.

Light and Multimedia
Multimedia is a word that seems to be on every ones agenda these days. The word refers to the combination of different kinds of media, for example sound, video, animation, text and music. Multimedia presentations are therefore presentations that include a number of these media. The idea behind multimedia is that the more human senses we stimulate, the more attentions we will receive for what we have to say or sell.

Earlier on we discovered what impact light has on us. Light stimulates our primary sensors, our eyes. Without light we are lost, we can not orientate, we must rely on less developed sensors like our ears. So wouldn't it make sense to include this mayor stimulation in our presentations?  

A LanBox offers a simple and inexpensive way to add light to your multimedia presentations. It gives you the possibility to create light where and when you want to have it. You can put objects and people in the spotlight, controlled from -for example- Macromedia Director.

The 788-LD+ in promotional lighting
What can a dimmer mean for promotional lighting? By controlling the intensity of a number of lights, maybe even of different colors, you can control the mood of a room. Intricate lighting equipment like scanners can provide spotlights to draw the attention, but once the attention is drawn it's the atmospheric lighting that sets the mood. Here's were light dimmers come in.

Imagine a promotional setup for advertising a product. You can start with a desk to put your product on. Above the desk you mount a scanner that attracts the attention of customers. The scanner can be controlled by a LanBox that is put under the desk, out of sight. Next to the scanner a number of small colored light sources can be placed lighting the product. These lights are controlled by the 788-LD+, which in its turn is controlled by the same LanBox that controls the scanner. The LanBox runs stand alone, using the scanner as a attention grabber and the 788-LD+ as a attention holder.